Content Marketing Strategy
9 Principles for Effective Content Marketing
I believe good content marketing begins with empathy. You must intimately understand your target audience's pain. And also, come from a mindset of serving not selling when writing effective copy.
That said, the ultimate goal of content marketing is to drive profitable action, and action only happens when content is valuable, consistent, and highly targeted. Here are a few of my principles to write by:
- Empathize with your target audience’s pain
- Know your differentiators and your target audience
- Deliver value-driven content consistently
- Be a thought leader, not a fast follower
- Focus on why you do what you do vs. what you do
- Establish credibility through powerful stories
- Be believable and authentic
- Make every word count
- Optimize organically
Get more of my content Marketing Tips on marketingprofs.com
How to Create a Content Marketing Strategy in Eight Steps
Six Essentials for Good Storytelling & Great Content Marketing
Six Essentials for Good Storytelling & Great Content Marketing
Seems like common sense to put a content strategy and plan in writing, right? But, only 32% of B2B marketers say they have a documented content marketing strategy, and 48% say they have a strategy but it's not documented. Increased complexity today requires not only experienced content strategists but also a well-documented plan for marketing teams...
Six Essentials for Good Storytelling & Great Content Marketing
Six Essentials for Good Storytelling & Great Content Marketing
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"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché buzzword. And, like "content marketing," at times ambiguous.
But all that aside, here's why storytelling matters...
Nine Copywriter Woes: Mistakes to Avoid With Your Copywriter
Six Essentials for Good Storytelling & Great Content Marketing
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Knowing what makes your copywriters tick—versus what ticks them off—can mean all the difference between a healthy work environment and a dysfunctional one. Without even knowing it, you may be hindering project success and timelines. In the nearly two decades that I've been writing copy, nine faux pas have remained constant despite the evolution of marketing... Read more