There's no doubt AI can be a great brainstorming and research companion. But using AI to create content from scratch can appear inauthentic, especially as AI content becomes easier to spot.
Truly original and creative content – especially thought leadership content – still requires a level of authenticity that only humans can provide. Because after all, the goal of thought leadership content is to not sound like everybody else. And for that, we still need humans, and all the ideas that live inside their brains – not on the internet.
"The birth of AI tools such as BARD and ChatGPT have led to a HUGE INFLUX of recycled and generic content in SEO. With everyone using the same marketing and repetitive information, something has to change.
I predict that to counter this lackluster content, Google and Bing will put an emphasis on unique, human-written content in the future, as it will improve AI-written content."
-Neil Patel, Entrepreneur & Digital Marketing Expert
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