There's no doubt that ChatGPT and Bard can be great brainstorming and research companions. But, using AI to create content from scratch can be tricky. Google and Bing search existing content to generate content, thus regurgitating and repurposing what's already out there.
Truly original and creative content – especially thought leadership content that thrives on authenticity – still requires a level of artistry and vision that only humans can provide.
"The birth of AI tools such as BARD and ChatGPT have led to a HUGE INFLUX of recycled and generic content in SEO. With everyone using the same marketing and repetitive information, something has to change.
I predict that to counter this lackluster content, Google and Bing will put an emphasis on unique, human-written content in the future, as it will improve AI-written content."
-Neil Patel, Entrepreneur & Digital Marketing Expert
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